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Digital Marketing for Adidas Store - Darwin, Mumbai

Background:
Adidas Store in Darwin, Mumbai, sought to boost local footfall and online sales. To achieve this, a comprehensive digital marketing strategy was implemented.

Objectives:
1. Increase in-store footfall by 20% within 3 months.
2. Boost online sales orders by 30% within the same period.

Strategy :

  1. Google Ads & SEO: Optimized search ads targeting keywords like "Adidas shoes Mumbai," complemented by SEO improvements for better organic visibility.
  2. Social Media Marketing: Leveraged Facebook and Instagram ads to target local audiences with engaging visuals and limited-time offers.
  3. Email Marketing: Deployed personalized email campaigns to the existing customer base, featuring new arrivals and exclusive online deals.
  4. Influencer Collaborations: Partnered with local fitness influencers to create buzz and drive both online and offline traffic.

Results:

    1. Footfall: Achieved a 25% increase in in-store visits.

      Average daily footfall rose from 200 to 250 visitors.

    2. Online Sales: Online orders increased by 35%.

      Monthly online sales grew from 300 to 405 orders.

    3. Engagement: Social media engagement saw a 40% rise, with a significant increase in
      likes, comments, and shares.
    4. ROI: The campaign yielded a return on investment (ROI) of 4.5x, demonstrating its
      cost-effectiveness.

Conclusion:

The digital marketing strategy successfully enhanced local footfall and online sales for the Adidas Store in Darwin, Mumbai, underscoring the effectiveness of a well-rounded digital approach.