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Pira Finserve - Revamping Website and Running Facebook Ads for Lead Generation

Client: Pira Finserve

Industry: Stock Marketing

Service Provided: Website Revamp and Facebook Ads Campaign

Objective: Generate leads for stock purchases from the stock broker market

Background:
Pira Finserve, a leading stock marketing company, sought to enhance its digital presence and attract potential investors. The primary goal was to revamp their outdated website to improve user experience and launch a targeted Facebook ads campaign to generate leads for stock purchases.

Strategy and Implementation:

  1. Website Revamp:

    Design and Usability: The website was redesigned with a modern and professional look, focusing on easy navigation and user friendly interfaces.

    Content Update: Updated with engaging and informative content about stock market investments, services offered, and client testimonials.

    Responsive Design: Ensured the website was mobile-friendly to cater to users on various devices.

    Lead Capture Mechanisms: Integrated lead capture forms, call-to-action  buttons, and live chat support to engage visitors and convert them into leads.
  2. Facebook Ads Campaign:

    Audience Targeting: Developed targeted audiences based on demographics, interests, and behaviors related to stock market investments.
    Ad Creatives: Created visually appealing and compelling ad creatives highlighting the benefits of investing with Pira Finserve.

    Budget Allocation: Allocated a strategic budget across different ad sets to maximize reach and engagement.

    Ad Formats: Utilized a mix of ad formats including carousel ads, video ads, and lead generation ads to capture attention and drive conversions.

Execution:

  • Website Launch: The revamped website was launched with optimized content and lead capture features.
  • Ad Campaign Launch: The Facebook ads campaign was launched with continuous monitoring and optimization to ensure high performance.

Results:

    1. Website Performance:

      Improved Engagement: Average session duration increased by 45%, and the
      bounce rate decreased by 30%.

      Increased Traffic: Website traffic increased by 65% within the first month post-launch.

      Lead Generation: The website captured 350 qualified leads in the first month through integrated lead forms and live chat.

    2. Facebook Ads Performance:

      Impressions and Reach: The ads generated over 500,000 impressions and
      reached 300,000 unique users.
      Engagement: The ads received 8,000 clicks, 2,500 reactions, 600 comments, and 700 shares.

      Cost-Effectiveness: The cost per lead (CPL) was reduced by 20% compared to previous campaigns, demonstrating improved efficiency.

      Leads Generated: The campaign generated 1,200 qualified leads with a conversion rate of 15%. 

Conclusion:

The revamp of Pira Finserve's website and the strategic Facebook ads campaign significantly boosted their online presence and lead generation efforts. The combination of a user-friendly website and targeted ad campaigns effectively attracted and converted potential investors, helping Pira Finserve achieve its business objectives. 

Key Takeaways :

  • A well-designed website with optimized content and lead capture mechanisms is
    crucial for converting visitors into leads.
  • Targeted Facebook ads can effectively reach and engage potential investors, driving
    high-quality leads.
  • Continuous monitoring and optimization of ad campaigns are essential for
    maximizing performance and cost-efficiency.

By leveraging these strategies, Pira Finserve successfully enhanced its digital marketing efforts, resulting in substantial growth in lead generation and overall business impact.